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Microbiology Today offers unrivalled opportunities to
advertisers. Reaching over 5500 microbiologists worldwide in universities,
research institutes, hospitals, industry and schools, it is valued by
scientific publishers and suppliers of laboratory equipment and
consumables as a means of promoting products to scientists who have
significant purchasing powers.
- Full colour and mono advertisements
- Loose inserts
It is published in February, May, August and November.
Editorial profile
Microbiology Today is the Society's quarterly magazine, presenting
a lively range of features and articles aimed at both the specialist and
the general reader. Detailed information about the editorial profile is
given in About the magazine.
Readership profile
Microbiology Today reaches microbiologists in universities,
hospitals, research institutes and pharmaceutical, agrochemical,
biotechnology and food companies. A survey showed that the distribution of
members was as follows:
| Universities (research and teaching) | 49% |
| Medicine and health care | 18% |
| Industry | 17% |
| Government | 13% |
| Others | 3% |
Readers work in key areas of microbiology including bacteriology,
virology, parasitology, biotechnology, mycology, biomedicine and the
rapidly expanding fields of molecular and cell biology and genomics.
Readership ranges from applied scientist and senior manager through
professor and lecturer to postgraduate and undergraduate student. SGM
members control the purchase of laboratory equipment, consumables,
computers and software and scientific books and journals.
Distribution
| UK | 4,150 |
| UK and Europe | 4,750 |
| Worldwide | 5,600 |
Circulation profile
| UK | 76% |
| Europe | 11% |
| North America | 5% |
| Rest of World | 8% |
Rates
| Advertisements | Full colour | Mono |
| Page | £1092 | £876 |
| Half page | £686 | £522 |
| Quarter page | £488 | £354 |
| Eighth page | £304 | £216 |
Cover positions 20% extra.
Inserts
£900 up to 15 grams + excess weight: £20 per gram
Discounts
| Series discounts (display): | |
| One year (4 issues) | 20% |
| 3 issues | 10% |
| 2 issues | 5% |
Agencies:
10% to recognized advertising agencies and publishers
Technical data
Only digital files should be supplied. The preferred format is PDF, but Adobe InDesign (CS4 for Mac) files with all fonts and graphics used are acceptable. Graphics should be composite CMYK (file format EPS, JPEG or TIFF).
Postscript fonts are preferred. No responsibility can be taken for problems arising from Truetype or Opentype fonts.
Copy may be supplied on CD. To submit files by FTP or by email, please contact the Microbiology Today office for further information.
A HARD COPY AND COLOUR GUIDE/PROOF MUST ACCOMPANY ALL ARTWORK.
Sizes
| Full page | 257x180mm |
| Full page with bleed | 303x216mm |
| Half page horizontal | 126x180mm |
| Half page vertical | 257x87.5mm |
| Quarter page | 126x87.5mm |
| Eighth page | 60.5x87.5mm |
Enquiries
All enquiries should be sent to:
Craig Berg, Sales Executive, Ten Alps Media, ONE New Oxford Street, High Holborn, London
WC1A 1NU, UK
Tel: +44 (0) 207 657 1805
Fax: +44 (0) 207 379 7115
Email: craig.berg@tenalps.com
Last updated 28 November 2011
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